About Ging’s

Hey there! I’m the face behind the designs. Get to know me! I’m a curious and thoughtful researcher who cares deeply about how people experience the world.

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Ging Chen

UX Researcher & Designer | Project Manager

I’m a UX project manager from Taiwan, focused on bridging AI, business, and real human needs.
Over the past 7+years, I’ve led end‑to‑end UI/UX and product initiatives in‑house, specialising in SaaS, B2B and AI‑driven platforms. My experience spans large‑scale B2B/B2C projects, soft‑ and hardware integration, and AI product development—designing human‑centred AI experiences that are not only intelligent, but understandable, trustworthy, and usable in real workflows. My work focuses on helping teams move beyond usability improvements toward identifying new opportunities, unmet needs, and future directions grounded in real human experiences.

I am also an AI-forward UX researcher

I’m actively evolving into a holistic product designer, connecting UX, AI and strategy, and exploring new AI solutions that can adapt to fast‑changing industries and unlock better ways of working. I think insight generation remains a human-led process. AI outputs often surface interesting directions, but meaningful insights come from interpreting those signals within the broader context of user behavior, business goals, and product constraints. By keeping a strong human-in-the-loop approach, I use AI to support the research process while ensuring the final insights remain thoughtful and grounded for product teams and business stakeholders.

Experience

2022-Present

UX Project manager, Getac Technology, Taiwan

Generating reports detailing project information and predictions.
Delivered high level of service to clients to both maintain and extend working relationship for future business opportunities.
Led research efforts and taught a team different quantitative and qualitative ways to get feedback from users.
Maximised customer satisfaction through effective operational management aligned with collaborating 4 team members to deliver optimal productively.
Created a company-specific Design System and Design Guidelines, ensuring product consistency and standardization across all company offerings.

2021-2022

UI/UX Designer , Crypto-Arsenal, Taiwan

Gave guidance to my product team on how to use and contribute to our company design system.
Worked on the UX, UI and interaction design for a new crypto trading platform.
Developed prototypes for testing new functionality for finding system information.
Organized content and structuring navigation to ensure intuitive and efficient user flow.

2015-2019

Marketing Executive , BROSMANN, Taiwan

Put forth carefully planned strategies to improve company business.
Worked on advertising design, design planner, created advertising visuals FB, IG, Wechat, YouTube.
Developed and implemented marketing campaigns across various channels, including digital, social media, email, print, and events.

Certification

2024.11

Google Analytics 4 (GA4) Certification ↗

Identify optimization opportunities through user tracking and data collection to improve conversion rates..

2025.06

Identify optimization opportunities through user tracking and data collection to improve conversion rates..

2026.01

Gained a comprehensive framework for real-world project implementation, along with strong proficiency in creating essential project documentation and resources.

2025.11

iPAS+ AI Application Planner (Beginner Level) Certification

Focuses on knowing foundational knowledge and practical skills for individuals starting to work with AI applications.

My journey to Research

My background is in commercial design, where I focused on visual design and marketing. In 2018, I took on a UI/UX design project where user feedback led to functional improvements that significantly increased the target click-through rate. This experience showed me how even small design changes can make a big impact.

In 2019, I decided to leave my job and return to school to pursue a Master’s degree in Service Design. Over two years, I interned at a consulting firm, worked on research and real-world projects, and contributed to international paper submissions and conferences. These experiences helped me develop an integrated perspective across users, services, business, and products.

2026 marks a new chapter in my journey. I’m extending this exploration into AI, actively exploring how emerging AI technologies can enhance research workflows and reshape how we understand user behavior. I’m interested not only in how to use AI, but in how to design more human, trustworthy, and valuable AI solutions and product experiences.

My Research Philosophy

Context Shapes
Research Insight

My background in service design trained me to analyze meaning through context, which I bring into UX research. By understanding users’ motivations, behaviors, and environments, I help product teams uncover insights that inform product strategy, not just usability fixes.

Lead Through Insight and Collaboration

I see research as a catalyst for better product decisions. By working closely with designers, product managers, and engineers, I help teams ask the right questions, build shared understanding, and act confidently on research insights.

Human Judgment Powers AI Research

I believe insight generation is still human-led. AI can reveal useful patterns, but meaningful insights come from understanding user behavior, business goals, and product context. I use AI to support research while keeping the final insights thoughtful, relevant, and grounded.

Personality

Hello! I’m an sociable,outgoing and passionate person with a high curiosity for all things new. My creativity is fueled by my love for exploration, and I enjoy connecting with people through open communication. I find inspiration in traveling to different places, immersing myself in new cultures, and meeting people with diverse perspectives.
I’m always exploring new trends, especially in design and technology.

Let’s Make Some
Magic Happen.

Feel free to reach out for collaborations or just a friendly hello 😀

UX Research AI Product Experience Project Management UX Analytics UX/UI Design